Bikeman
A leading innovator in the powersports industry, specializing in high-performance aftermarket parts and accessories for snowmobiles and UTVs. Known for its cutting-edge technology and commitment to delivering superior power and performance, Bikeman Performance has earned a reputation among thrill-seekers and professional racers. With a focus on optimizing the performance and durability of their vehicles, Bikeman Performance offers a wide range of products that meet the demanding needs of extreme sports enthusiasts.
Task
To enhance the Bikeman Performance brand by developing a cohesive visual strategy that included producing high-quality photography and videography for use across their website, social media, and marketing materials. Additionally, the project involved establishing a content production system to ensure a steady flow of engaging content that aligned with the brand’s rugged, performance-driven identity.
The primary challenge was to create visuals that would resonate with Bikeman Performance’s core audience of power sports enthusiasts. The brand required a dynamic and consistent visual identity that could capture the intensity and excitement of high-performance powersports, standing out in a crowded and competitive market.
Additionally, developing a content production system that could efficiently generate high-quality visuals on a regular basis was crucial. This system needed to be robust and flexible, capable of adapting to the brand’s evolving needs and maintaining a consistent visual style across all platforms.
To meet these challenges, we developed a visual strategy centered on capturing the raw energy and excitement of Bikeman Performance’s products. This involved shooting high-impact photography and videography that showcased the brand’s products in action, highlighting their performance and appeal to the powersports community.
In tandem, we established a content production system that ensured a continuous stream of fresh, engaging visuals. This system was designed to be adaptable, allowing Bikeman Performance to scale its content efforts as needed while maintaining a cohesive and impactful brand image across all channels.
| Primary #ED2323 | SCSS var $color-red | ◯ |
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Magnetic Red
| Beige #EEEEEE | SCSS var $color-white | ◯ |
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Off White
| Grey #7777777 | SCSS var $color-grey | ◯ |
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Neutral Grey
| Black #111111 | SCSS var $color-black | ◯ |
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Moonlight Black
Simplifying Bikeman Performance’s color palette by focusing on red and removing yellow refined their brand identity. The switch to neutral tones eliminated distractions and avoided unintended associations, creating a cleaner, more cohesive look.
With red as the dominant color, we could strategically capture attention and emphasize key elements. This change enhanced the brand’s visual impact and ensured a consistent, recognizable presence across all platforms.
The result of our collaboration is a powerful, cohesive visual identity for Bikeman Performance that effectively captures the brand’s high-performance ethos. The photography and videography we produced have significantly enhanced the brand’s presence, making it a standout in the competitive powersports market.
The content production system we implemented is now equipped to deliver consistent, high-quality visuals that align with Bikeman’s brand message. This system has streamlined the content creation process and positioned the brand for ongoing growth by ensuring a continuous supply of dynamic, performance-driven content.