Empire Entertainment
Empire Entertainment manages a collection of premier venues: The Lumber Exchange Event Center, The Pourhouse, The Exchange, and The Alibi. Each space brings its own personality, from historic charm to high-energy nightlife. These venues cater to diverse events, creating memorable experiences. To fully showcase their potential, Empire needed powerful visuals that didn’t just highlight the venues but sold the experience to anyone scrolling by.
Task
Build a striking library of visuals, photos, and videos that showcase each venue’s unique vibe. Design standout promotional materials and develop dynamic websites to boost online presence and drive bookings.
Empire Entertainment needed a visual overhaul. Their venues—The Lumber Exchange Event Center, The Pourhouse, The Exchange, and The Alibi—each had a distinct identity that required capturing. The goal was to produce high-quality photos and videos that reflected each space’s essence while maintaining a cohesive brand. This content had to be versatile, cutting through the noise across marketing platforms.
Additionally, the challenge extended to creating polished materials like event rental decks for big-ticket occasions like the 2018 Super Bowl. On top of that, the venues’ websites needed a revamp, combining aesthetic appeal with seamless navigation. Every asset had to align with the brand’s vision, delivering an experience that enticed potential clients and supported marketing goals.
The team dove into production, conducting photo and video shoots at each venue. From the historic elegance of The Lumber Exchange to the vibrant energy of The Pourhouse, every feature was carefully captured. The content was designed to support both digital and print campaigns, ensuring it stayed fresh and impactful. This library became the backbone of their marketing efforts.
To complement the visuals, new promotional decks were designed to target high-profile clients, particularly during major events like the Super Bowl. The websites were overhauled to deliver a clean, modern experience that made booking simple. Each site highlighted venue offerings in a way that was as functional as it was visually striking, making the brand unforgettable online.
